My website design focuses on a few principles that I have found create successful and effective websites. Clarity, direction and organization. Often times I visit websites that are complex, difficult to navigate, cluttered and just plain hurt my eyes.

I begin the layout by using complimentary color schemes that match with the business logos and themes and the layout often closely mimics the industry.

The next step is to create an organized information structure on the website using an outline form, beginning with what the company is, what the company does, services and products offered and finishing with who the company is and how to contact the company. The structure of the website can be easily modified as the company evolves and can be changed by editors for the company.

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